What is SMS Marketing and How Can it Benefit Your Business

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Modern businesses are all about diversifying their marketing techniques to maximise their reach and optimise business performance. For many, this is now including SMS marketing. If you’re new to the marketing space or are still wondering what SMS marketing is exactly, you’ve come to the right place. We take a look at SMS marketing and the benefits of this approach, demonstrating how it can benefit your business.

What is SMS Marketing?

SMS marketing is exactly what the name suggests: a marketing technique that utilises SMS technology to communicate a message with a target audience. SMS stands for Short Messaging Service and with most people owning a mobile phone in modern society, it is no wonder businesses are using this method to engage consumers. This type of marketing is defined by short, direct messages sent instantly to consumers. With an SMS capped at 160 characters, there is no space for unnecessary words or lengthy descriptions. Instead, businesses must be concise with their messaging to ensure they can communicate everything they need in the restrictive format.

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How can SMS marketing benefit your business?


SMS marketing has a range of benefits that make it a popular marketing tool. If you are wondering how it can benefit your business, we’ve put together a list of the impact SMS marketing can have.


  • It reaches a lot of people for a low cost

Compared to other intensive marketing techniques, SMS marketing is an easy and inexpensive way to reach a lot of people. If you’re looking to expand your reach and contact a large group of people in a short amount of time, this is a good way to do it.


  • It can increase brand awareness

Given that SMS marketing is such an easy way to contact people, it can be done regularly. This means that you can increase your brand awareness and make sure that your business is front of mind when consumers next need to engage your products or service.


  • It generates leads

Every good piece of marketing should be able to make an impact. SMS marketing achieves this by generating leads if you include a strong call to action. Create text that sends a clear message but also outlines how a consumer can take the next step to interact with your brand. This will generate leads, which in turn will lead to sales and an improvement of overall business performance.